Blog Style or Sort By Most Bumps This... Day  Week  Month  Life

On Tuesday Edge Online posted a feature detailing the decline of third party games for the PSP.  Backed with data the findings seemed almost damning despite the last year’s increase in PSP sales.  Within two days, John Koller, SCEA’s hardware marketing head, responded to this report.

In the short, boring, and abstract, the answer is that somewhere around two years ago businesses decided that the PSP wasn’t selling super well and decided to push their resources elsewhere, specifically into the then emerging current-gen consoles. 

Continue reading...

Bumps:

3

  Email This      0 Comments   

Sony Computer Entertainment America (SCEA) and Sony Computer Entertainment Europe (SCEE) today announced a partnership with Double Fusion to deliver dynamic in-game advertising on the PlayStation 3 console.

Double Fusion will leverage its expertise, technology and sales force, working with publishers and advertisers to create effective marketing programs for brands targeting PS3's coveted gamer demographic.

The worldwide in-game advertising industry is expected to grow 1,150 percent to $971.3 million between 2006 and 2011 according to the Yankee Group. 

Continue reading...

Bumps:

3

  Email This      0 Comments   

If the above image scared the hell out of you like it did me, does that make it an effective selling tool for next-gen gaming systems?

The buying public and Sony doesn't think so. Although they've used the agency TBWAChiatDay, Sony Computer Entertainment America has decided to look to greener pastures for their latest campaign. You know, the good campaign that actually lets viewers know that the PlayStation 3 is a game console and not some kind of fancy thing you aren't supposed to understand.

I can't be sure if TBWAChiatDay is also responsible for the horrible PSP ads, including the racist squirrels and this pathetic "Dude, get your own" campaign. I'm just going to assume they are, and resume hating them.

After some kind of reality-TV-esq contest, it seems that SCEA has picked Deutsch/LA to be their advertisement buddies from now on. Estimates show that the SCEA contract is worth $150 million.

Bumps:

4

  Email This      5 Comments