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Sony Drops Its Long-Time Ad Agency, Creepy Baby To Blame?

Aaron Dunlap — Thu, 29 Nov 2007 14:50:56 -0600

If the above image scared the hell out of you like it did me, does that make it an effective selling tool for next-gen gaming systems?

The buying public and Sony doesn't think so. Although they've used the agency TBWAChiatDay, Sony Computer Entertainment America has decided to look to greener pastures for their latest campaign. You know, the good campaign that actually lets viewers know that the PlayStation 3 is a game console and not some kind of fancy thing you aren't supposed to understand.

I can't be sure if TBWAChiatDay is also responsible for the horrible PSP ads, including the racist squirrels and this pathetic "Dude, get your own" campaign. I'm just going to assume they are, and resume hating them.

After some kind of reality-TV-esq contest, it seems that SCEA has picked Deutsch/LA to be their advertisement buddies from now on. Estimates show that the SCEA contract is worth $150 million.

New Call of Duty: Roads to Victory Screens

Shiva Stella — Wed, 03 Jan 2007 16:14:00 -0600

This article was originally published on Gaming Horizon, GameBump's predecessor. Certain formatting, imaged, and embedded content may have been lost in the transition process.

Activision has published nine new screenshots of Amaze Entertainment's Call of Duty: Roads to Victory, an original CoD game being developed for the PlayStation Portable (marking the franchise's first foray into the PSP line-up) and set to release this spring. The game features three playable characters (allied soldiers), 13 battles, four control schemes to choose from, multiplayer gameplay (up to 4-6 players, including the standard deathmatch, capture the flag, and king of the hill minigames), and a plethora of unlockables for extensive replay value. Enjoy.

Sid Meier's Railroads! Is Announced

The Gaming Horizon Archive — Fri, 08 Sep 2006 10:56:00 -0500

2K Games has announced a new title in the Railroad Tycoon series, Sid Meier's Railroads!

The title will allow gamers to build a railroad empire where you manage cargo and even deal with the company's bottom line. Railroads! will feature a variety of single-player scenarios as well as multiple play modes including sandbox modeling. The game will also feature real-time LAN and online play.

Sid Meier's Railroads! is scheduled to ship Fall 2006 for the PC.

Originally written by Brian Mohr